The Gift of Coal

Why not give the gift of coal? After all, most people on your list —thankfully enough— are both naughty AND nice.

White charcoal has been used as a natural purification agent in Japan and Korea for generations. Danish brand Sort of Coal focuses on bringing the natural purification power of white charcoal to Western culture. Sort of Coal’s range of handmade white charcoal products purifies the air without polluting the environment or attacking the senses.

Black porcelain-like sticks are used to stir tea, water and alcohol to remove chlorine and other impurities, after which, they can be recycled into soil where it acts as plant nourishment. Beautifully packaged, the products are more than useful, they’re also aesthetically pleasing to look at.

Sort of Coal founders Pernille Lembcke and Louise Vilsgaard, began importing top-grade white charcoal as an attempt to shift Western views about cleanliness: “We use chemicals and perfumes to make things clean,” Lembcke says. “We’ve forgotten that nature has its own way of purifying itself.” [T Magazine]

Air and liquid purification products are available in the US through Design Within Reach, while a full range of personal hygiene products, jewelry and sculptures can be found at the Sort Of Coal online shop.

|| Via Cool Hunting | T Magazine ||

Tags: black, clean, coal, natural, packaging design, sticks, white, white coal

This entry was posted on Friday, December 18th, 2009 at 8.00 am and is filed under Embellish/Art+Design, Nest/Interior+Home. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.